Development of Artistic Perception in Students of Graphic Design : A Preliminary Report / Glenn Hanson.

This study is an attempt to determine what level of artistic perception or art taste is brought into the classroom by students in schools of journalism and whether it can be demonstrated that design instruction can raise the level of artistic perception among journalism and advertising students. It was hypothesized that women would score higher in art taste than men, that graphic design majors would lead the other fields, and that advertising majors would outperform journalism majors. In random semesters from 1967 to the present, students in the beginning course in typography and graphic production at the University of Illinois were twice given the Maitland Graves test, an art-taste test. There were 142 males and 225 females among the first-test respondents; 118 males and 213 females took the second test. Test results verified the hypotheses. Granting the value of Maitland Graves's test, the raw data indicate that art taste--certainly an important ingredient in graphic design and visual communication--can be improved in the classroom. (RB)

Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.