The Next Twenty-Five Years : It's Time to Plan / Donald W. Jugenheimer.

There is a need in the advertising industry for prediction--of the future in general, of the new communication technology, and of the implications for advertising. Studies of the future in other disciplines have identified at least four separate future trends relevant to prediction and preparation f...

Full description

Bibliographic Details
Main Author: Jugenheimer, Donald W.
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1974.
Subjects:
Advertising.
Automation.
Futures (of Society)
Journalism.
Marketing.
Planning.
Prediction.
Publicize.
Social Change.
Technological Advancement.
World Affairs.
Speeches/Meeting Papers.
Genre:
Speeches/Meeting Papers.
Physical Description:26 pages
Format: Microfilm Book

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.