Male vs. Female Newscasters : A Study of the Relative Effectiveness, Believability and Acceptance / Susan McDargh Whittaker.

The assumption, which has influenced broadcast news reporting hiring practices, that women broadcasters are not as believable, acceptable, or effective as men broadcasters is explored in this research report. Four network newscasters, two males and two females chosen on the basis of similar professi...

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Bibliographic Details
Main Author: Whittaker, Susan McDargh
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1975.
Subjects:
Genre:
Physical Description:14 pages
Format: Microfilm Book

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