A Test of the Ludenic Newsreading Theory Using R-Factor Analysis / David Michael Dozier.

William Stephenson's ludenic newsreading theory, which asserts that the newsreading situation is not one in which information is passed from a communication source to a receiver, but one in which the individual plays with communication, is examined in this study. Four postulates from the theory are...

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Bibliographic Details
Main Author: Dozier, David Michael
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1975.
Subjects:
Audiences.
Higher Education.
Journalism.
Media Research.
News Media.
Newspapers.
Public Opinion.
Reading Habits.
Reading Interests.
Research Methodology.
School Newspapers.
Ludenic Newsreading Theory
Stephenson (William)
Speeches/Meeting Papers.
Genre:
Speeches/Meeting Papers.
Physical Description:26 pages
Format: Microfilm Book

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