Learner Verification : A Publisher's Case Study / George Wilson.

Learner verification, a process by which publishers monitor the effectiveness of their products and strive to improve their services to schools, is a practice that most companies take seriously. The quality of educational materials may be ensured in many ways: by analysis of sales, through firsthand...

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Bibliographic Details
Main Author:	Wilson, George
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1976.
Subjects:	Case Studies. Educational Needs. Elementary Secondary Education. Evaluation Methods. Higher Education. Instructional Materials. Marketing. Material Development. Publishing Industry. Learner Verification Speeches/Meeting Papers.
Genre:	Speeches/Meeting Papers.
Physical Description:	9 pages
Format:	Microfilm Book

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