Improving Relations With the Public. New Directions for Community Colleges, Number 20 / Louis W. Bender, Ed. and Benjamin R. Wygal, Ed.

A broad spectrum of ideas and practices that should enable colleges to reassess and/or develop strategies for relating to the public are included in this sourcebook. Topics include (1) a model for public relations that includes development and internal and external communication; (2) the necessity o...

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Bibliographic Details
Corporate Authors:	ERIC Clearinghouse for Junior Colleges, Los Angeles, CA ERIC Clearinghouse for Community Colleges
Other Authors:	Bender, Louis W. (Editor) Wygal, Benjamin R. (Editor)
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1977.
Subjects:	Administrators. Bibliographies. Community Colleges. Legal Problems. Legislators. Mass Media. Models. Nontraditional Students. Organizational Communication. Professional Personnel. Program Evaluation. Public Opinion. Public Relations. Publicize. School Community Relationship. Two Year Colleges. Books.
Genre:	Books.
Physical Description:	111 pages
Format:	Microfilm Book

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