Improving Relations With the Public. New Directions for Community Colleges, Number 20 / Louis W. Bender, Ed. and Benjamin R. Wygal, Ed.

A broad spectrum of ideas and practices that should enable colleges to reassess and/or develop strategies for relating to the public are included in this sourcebook. Topics include (1) a model for public relations that includes development and internal and external communication; (2) the necessity o...

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Bibliographic Details
Corporate Authors: ERIC Clearinghouse for Junior Colleges, Los Angeles, CA
ERIC Clearinghouse for Community Colleges
Other Authors: Bender, Louis W. (Editor)
Wygal, Benjamin R. (Editor)
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1977.
Subjects:
Administrators.
Bibliographies.
Community Colleges.
Legal Problems.
Legislators.
Mass Media.
Models.
Nontraditional Students.
Organizational Communication.
Professional Personnel.
Program Evaluation.
Public Opinion.
Public Relations.
Publicize.
School Community Relationship.
Two Year Colleges.
Books.
Genre:
Books.
Physical Description:111 pages
Format: Microfilm Book
Description
Summary:
A broad spectrum of ideas and practices that should enable colleges to reassess and/or develop strategies for relating to the public are included in this sourcebook. Topics include (1) a model for public relations that includes development and internal and external communication; (2) the necessity of the personal involvement of the chief executive in the public relations program; (3) steps for reaching special-needs clientele in a community-based program; (4) establishing communications with non-traditional students as demonstrated at Phoenix College, Arizona; (5) the use of free public service coverage on radio and television; (6) approaches for improving information for student decision-making; (7) the legal regulations affecting public relations; (8) clarifying the image of professional public relations workers, particularly for legislators; (9) the evaluation of public relations efforts; and (10) public relations as the job of every college employee. A review of pertinent literature and a bibliography are also provided. Contributors include: William A. Harper, Benjamin R. Wygal, William A. Keim, Maggie Eitzen, James M. Richmond, Bonnie Elosser, James N. Nash, Jr., Billy O. Boyles, Doris Slocum and T. Earle Johnson, Jr., Louis W. Bender, and Elizabeth Rinnander. (Author/RT)
Note:Availability: Jossey-Bass, Inc., Publishers, 615 Montgomery Street, San Francisco, California 94111 ($5.00).
Sponsoring Agency: National Inst. of Education (DHEW), Washington, DC.
Educational level discussed: Two Year Colleges.
Microform.
Call Number:ED145917 Microfiche
Cite As:
New Directions for Community Colleges, v5 n4 Win 1977. ericd
Reproduction Note:
Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.