Prestige Factors Influencing Evaluative Level Reading / Linda L. Johnson.

Prestige-suggestion, the effect that the prestige or reputation of a source has on a receiver, is the subject of this paper. Three research studies which have been done recently by researchers in reading are reported. These studies asked the following questions: If consumers evaluate products by mea...

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Bibliographic Details
Main Author: Johnson, Linda L.
Format: Microfilm Book
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1978.
Physical Description:15 pages

MSU Microforms, 2 West

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Call Number: ED157010 Microfiche
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