Adolescents' Perceptions of Foreign-Made Products : Implications for Advertising Strategy / Leonard N. Reid and Bruce G. Vanden Bergh.

A five-point, seven-item semantic differential scale was used to collect data from 130 high school students about their perceptions of foreign-made products and the relation of national stereotypes to product stereotypes. To assure consistency, the same product classes (all products, automobiles, ca...

Full description

Bibliographic Details
Main Authors: Reid, Leonard N.
Vanden Bergh, Bruce G. (Author)
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1979.
Subjects:
Advertising.
Consumer Economics.
Foreign Countries.
High School Students.
Media Research.
Merchandise Information.
Secondary Education.
Stereotypes.
Television Commercials.
Germany > Japan
Reports, Research.
Speeches/Meeting Papers.
Genre:
Reports, Research.
Speeches/Meeting Papers.
Physical Description:11 pages
Format: Microfilm Book

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