Approaches to the Teaching of Advertising Management / Donald W. Jugenheimer.
A survey involving professors at 14 universities that offer advertising programs was conducted to discover how advertising management courses were taught, what resources were utilized, what problems have been incurred, what trends have been observed, and what improvements were recommended. Responses...
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Language: | English |
Published: |
[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1979.
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Physical Description: | 10 pages |
Format: | Microfilm Book |
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