Political News on Television : A Closer Look at Audience Use and Avoidance Orientations / Lawrence A. Wenner.

Based on preliminary interviews with 40 adults, an instrument was devised for assessing voters' uses and gratifications of viewing television news about presidential campaigns. When this instrument was used to survey 226 persons of voting age, an analysis by orthogonal rotation of the data produced...

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Bibliographic Details
Main Author:	Wenner, Lawrence A.
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1980.
Subjects:	Adults. Communication Research. Factor Structure. Information Seeking. News Reporting. Orthogonal Rotation. Political Issues. Politics. Predictor Variables. Research Methodology. Television Research. Television Viewing. Audience Response > Political Campaigns Audience Analysis Reports, Research. Speeches/Meeting Papers.
Genre:	Reports, Research. Speeches/Meeting Papers.
Physical Description:	44 pages
Format:	Microfilm Book

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