Anticipatory Consumer Socialization / Roy L. Moore and George P. Moschis.

Anticipatory consumer socialization is the learning of consumer roles and perceptions, which will be assumed at a later time, such as those that children acquire before they become adult consumers. A survey of 784 adolescents was conducted in a southern state to examine the anticipatory consumer soc...

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Bibliographic Details
Main Authors: Moore, Roy L.
Moschis, George P. (Author)
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1981.
Subjects:
Adolescents.
Behavioral Science Research.
Career Choice.
Consumer Economics.
Decision Making.
Family Influence.
Individual Characteristics.
Journalism.
Learning Experience.
Mass Media.
Racial Factors.
Role Perception.
Socialization.
Socioeconomic Influences.
Anticipatory Socialization
Consumers
Reports, Research.
Speeches/Meeting Papers.
Genre:
Reports, Research.
Speeches/Meeting Papers.
Physical Description:24 pages
Format: Microfilm Book

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