Cable's Impact on Media Use : A Preliminary Report from Columbus / Lee B. Becker and Sheizaf Rafaeli.

A study examined the use of cable television in the context of general patterns of media use and habits of media users. Data came from telephone interviews with approximately 600 household heads, a third of whom did not subscribe to cable television. Information gathered included respondents' use of...

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Bibliographic Details
Main Authors: Becker, Lee B.
Rafaeli, Sheizaf (Author)
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1981.
Subjects:
Adults.
Cable Television.
Commercial Television.
Media Research.
Newspapers.
Radio.
Television Research.
Television Viewing.
Use Studies.
Media Use
Reports, Research.
Speeches/Meeting Papers.
Genre:
Reports, Research.
Speeches/Meeting Papers.
Physical Description:38 pages
Format: Microfilm Book

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