A Comparison of Three Research Methodologies for Pilot Testing New Television Programs.
Three methods of conducting television pilot testing research--the evaluation of television programs for their potential in attracting target and general audiences--are compared and contrasted in the three sections of this report. The introductory section provides an overview of the research, outlin...
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| Language: | English |
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[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1981.
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| Physical Description: | 139 pages |
| Format: | Microfilm Book |