The Influence of Communicator Credibility on Preservice Elementary Teachers' Attitudes Toward Science and Science Teaching / Ralph E. Martin, Jr.
Reported is a study designed to test Hovland's principle of attitude change as related to attitudes toward science and science teaching. Hovland's research provided information that communicators who were perceived as being highly credible and authoritative are more likely to produce greater attitud...
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| Language: | English |
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[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1981.
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| Physical Description: | 27 pages |
| Format: | Microfilm Book |