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|a Smith, Virginia Carter.
|0 http://id.loc.gov/authorities/names/n83201866
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| 245 |
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|a How to Survey Your Readers /
|c Virginia L. Carter, Comp.
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| 260 |
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|a [Place of publication not identified] :
|b Distributed by ERIC Clearinghouse,
|c 1981.
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|a 62 pages
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| 336 |
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|a text
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|a Availability: CASE Publications Order Department, Box 298, Alexandria, VA 22314 ($8.00, prepaid).
|5 ericd
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|a Information on why readership surveys are valuable and on how to conduct them is presented, along with sample surveys used at a number of different institutions, and a questionnaire used by the Council for Advancement and Support of Education to measure the opinion of "CASE CURRENTS," readers. Guidelines for doing a mail survey outline the steps involved in the process, which include: deciding whether a survey will solve the problems being addressed; deciding on groups to be surveyed and the size of the sample; constructing the questionnaire; pretesting the questionnaire; mailing the questionnaire; mailing the reminder card; mailing the questionnaire a second time to nonresponders or the entire sample; tabulating and analyzing the results; and applying what is learned from the survey. An article by Richard D. Haines on why the alumni editor needs surveys considers what surveys show and how to proceed. A second article by Cletis Pride provides additional insights about the process of surveying readers, and also suggests that an interview survey may be a valuable source of information. The sample questionnaire from universities and colleges represent: Rice University, Marietta College, Kansas State University, the University of Maryland, Gallaudet College, Michigan State University, and Baylor University. (SW)
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| 533 |
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|a Microfiche.
|b [Washington D.C.]:
|c ERIC Clearinghouse
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|a Microform.
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|a Alumni.
|2 ericd
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| 650 |
1 |
7 |
|a Evaluation Methods.
|2 ericd
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| 650 |
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7 |
|a Feedback.
|2 ericd
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| 650 |
1 |
7 |
|a Graduate Surveys.
|2 ericd
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| 650 |
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7 |
|a Higher Education.
|2 ericd
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| 650 |
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7 |
|a Opinions.
|2 ericd
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| 650 |
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|2 ericd
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| 650 |
1 |
7 |
|a Questionnaires.
|2 ericd
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| 650 |
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7 |
|a Reading Interests.
|2 ericd
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| 650 |
0 |
7 |
|a Research Design.
|2 ericd
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| 650 |
0 |
7 |
|a Research Methodology.
|2 ericd
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| 650 |
1 |
7 |
|a School Publications.
|2 ericd
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| 650 |
1 |
7 |
|a Use Studies.
|2 ericd
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|a Readership Analysis
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7 |
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|a Council for Advancement and Support of Education, Washington, DC.
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