Psychographics Made Simple [and] Newspaper Readership and Proximity to Metropolitan Markets. American Newspaper Publishers Association (ANPA) News Research Report No. 34 / Philip Meyer and Jerry R. Lynn.

The first article in this report discusses how psychographic measures can be used to describe newspaper readers' life styles and to distinguish readers of different newspapers in a market. It reports the findings of a study revealing that in three markets, different psychographic profiles emerged fo...

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Bibliographic Details
Main Authors:	Meyer, Philip Lynn, Jerry R. (Author)
Corporate Author:	American Newspaper Publishers Association, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1982.
Subjects:	Comparative Analysis. Measurement Techniques. Media Research. News Reporting. Newspapers. Research Methodology. Rural Areas. State Surveys. Television. Urban Areas. Psychographics > Readership Analysis Audience Analysis Reports, Research. Information Analyses.
Genre:	Reports, Research. Information Analyses.
Physical Description:	10 pages
Format:	Microfilm Book

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