Psychographics Made Simple [and] Newspaper Readership and Proximity to Metropolitan Markets. American Newspaper Publishers Association (ANPA) News Research Report No. 34 / Philip Meyer and Jerry R. Lynn.

The first article in this report discusses how psychographic measures can be used to describe newspaper readers' life styles and to distinguish readers of different newspapers in a market. It reports the findings of a study revealing that in three markets, different psychographic profiles emerged for readers of morning and afternoon newspapers. The second article details a statewide survey of newspaper readership in nonmetropolitan areas in Tennessee, revealing that newspaper readers in counties adjacent to major metropolitan areas found the newspaper news reporting to be more trustworthy than that of television. It also reports that these readers were more apt than were readers in more remote counties to rate newspapers' news coverage as more thorough than television's, and that metropolitan area readers were more affluent and more likely to be regular readers of entertainment news than were rural readers. (FL)

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