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840801s1984 xx ||| b ||| | eng d |
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1 |
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|a Thorson, Esther.
|0 http://id.loc.gov/authorities/names/n79068713
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| 245 |
1 |
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|a Episodic and Semantic Memory :
|b Implications for the Role of Emotion in Advertising /
|c Esther Thorson.
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| 260 |
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|a [Place of publication not identified] :
|b Distributed by ERIC Clearinghouse,
|c 1984.
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| 300 |
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|a 19 pages
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| 336 |
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|a text
|b txt
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|a ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).
|5 ericd
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| 520 |
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|a In an examination of the way people store and retrieve information from advertising, this paper draws a distinction between "semantic" memory, which stores general knowledge about the world, and "episodic" memory, which stores information about specific events. It then argues that episodic memory plays a more significant role in advertising's effects than has been previously thought. The paper applies episodic memory to questions concerning the role that emotional appeals play in influencing memory, choice, and purchase, concluding that conceptualizing emotional effects in terms of the episodic memory model is both consistent with the psychological literature on memory and useful in understanding how emotion operates in the persuasive process. (FL)
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| 533 |
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|a Microfiche.
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|c ERIC Clearinghouse
|e microfiches : positive.
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| 500 |
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|a Microform.
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| 650 |
1 |
7 |
|a Advertising.
|2 ericd
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| 650 |
1 |
7 |
|a Cognitive Processes.
|2 ericd
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| 650 |
1 |
7 |
|a Emotional Response.
|2 ericd
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| 650 |
1 |
7 |
|a Mass Media Effects.
|2 ericd
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| 650 |
0 |
7 |
|a Media Research.
|2 ericd
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| 650 |
1 |
7 |
|a Memory.
|2 ericd
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| 650 |
0 |
7 |
|a Persuasive Discourse.
|2 ericd
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| 650 |
0 |
7 |
|a Purchasing.
|2 ericd
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| 653 |
1 |
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|a Episodic Memory
|a Semantic Memory
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| 655 |
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7 |
|a Information Analyses.
|2 ericd
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| 655 |
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7 |
|a Opinion Papers.
|2 ericd
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| 655 |
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7 |
|a Speeches/Meeting Papers.
|2 ericd
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| 907 |
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