Nothin' Says Lovin' Like Something from a Commercial : A Critical Look at Interpersonal Communication in Commercials / Virginia V. Kidd.
Television commercials that deal with interpersonal communication fall into two types--those whose interpersonal dynamics convey the message and those in which the interaction expressed is part of the background setting. Among the former are scenarios by American Telephone and Telegraph whose emphas...
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Language: | English |
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[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1984.
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Physical Description: | 15 pages |
Format: | Microfilm Book |
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