The Relationship of Public Relations and Board-Level Boundary-Spanning Roles to Corporate Social Responsibility / Mary Ann Ferguson and Others.

The annual reports of 197 publicly held American corporations were analyzed to determine the relationship of corporate social responsibility activities to boundary-spanning activities (attempts to relate the firm to the outside world). Data gathered included (1) the number of directors from inside a...

Full description

Bibliographic Details
Main Author: Ferguson, Mary Ann
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1984.
Subjects:
Business.
Business Responsibility.
Communication Research.
Content Analysis.
Organizational Communication.
Public Relations.
Social Responsibility.
Boundary Spanning
Reports, Research.
Speeches/Meeting Papers.
Genre:
Reports, Research.
Speeches/Meeting Papers.
Physical Description:42 pages
Format: Microfilm Book

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