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|a Ferguson, Mary Ann.
|0 http://id.loc.gov/authorities/names/n86862208
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| 245 |
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|a The Relationship of Public Relations and Board-Level Boundary-Spanning Roles to Corporate Social Responsibility /
|c Mary Ann Ferguson and Others.
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| 260 |
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|a [Place of publication not identified] :
|b Distributed by ERIC Clearinghouse,
|c 1984.
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| 300 |
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|a 42 pages
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| 336 |
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|a ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).
|5 ericd
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| 520 |
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|a The annual reports of 197 publicly held American corporations were analyzed to determine the relationship of corporate social responsibility activities to boundary-spanning activities (attempts to relate the firm to the outside world). Data gathered included (1) the number of directors from inside and outside a corporation, (2) the number of non-business directors on the board, (3) total number of officers and the number of public relations/public affairs officers on the board, (4) the number of "socially responsible" activities in which the firm reported it was involved, and (5) the existence of board-level social responsibility committees. Controlling for the size of the corporation, analyses showed that both the ratio of public relations/public affairs officers to total officers and the ratio of non-business directors to total directors had statistically significant positive correlations with the range of social responsibility activities of a corporation. No significant relationship was found between range of social responsibility activities and either existence of a board-level social responsibility committee or ratio of outside directors to total directors. (FL)
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| 533 |
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|a Microfiche.
|b [Washington D.C.]:
|c ERIC Clearinghouse
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|a Business.
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|a Business Responsibility.
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| 650 |
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7 |
|a Communication Research.
|2 ericd
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| 650 |
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7 |
|a Content Analysis.
|2 ericd
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| 650 |
1 |
7 |
|a Organizational Communication.
|2 ericd
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| 650 |
1 |
7 |
|a Public Relations.
|2 ericd
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| 650 |
1 |
7 |
|a Social Responsibility.
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