Spanish USA, 1984 : A Study of the Hispanic Market / Daniel Yankelovich and Others.

This report summarizes results of a 1984 study of the lifestyles, values, buying behavior, and media habits of the Hispanic American market. First, a number of shifts in U.S. political, social, and economic life (since 1981, when the first study of this type was conducted) which are changing the ori...

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Bibliographic Details
Main Author:	Yankelovich, Daniel
Corporate Author:	Yankelovich, Skelly and White, Inc., New York, NY
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1984.
Subjects:	Advertising. Consumer Economics. Educational Attainment. Group Unity. Hispanic Americans. Media Research. Purchasing. Social Values. Socioeconomic Status. Surveys. Numerical/Quantitative Data. Reports, Research. Tests/Questionnaires.
Genre:	Numerical/Quantitative Data. Reports, Research. Tests/Questionnaires.
Physical Description:	23 pages
Format:	Microfilm Book

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