Spanish USA, 1984 : A Study of the Hispanic Market / Daniel Yankelovich and Others.
This report summarizes results of a 1984 study of the lifestyles, values, buying behavior, and media habits of the Hispanic American market. First, a number of shifts in U.S. political, social, and economic life (since 1981, when the first study of this type was conducted) which are changing the ori...
Main Author: | Yankelovich, Daniel |
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Corporate Author: | Yankelovich, Skelly and White, Inc., New York, NY |
Language: | English |
Published: |
[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1984.
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Subjects: | |
Genre: | |
Physical Description: | 23 pages |
Format: | Microfilm Book |