Media Reliance, Television News and Viewer Selectivity / Daniel G. McDonald and Stephen D. Reese.

A study was conducted to explore whether Fishman and Roslow's concept of adjacent listening could be adapted to studying television viewing behavior and used as an indicator of audience interest and information-seeking behavior. A second hypothesis was that different types of news programs might be...

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Bibliographic Details
Main Authors:	McDonald, Daniel G. Reese, Stephen D. (Author)
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1985.
Subjects:	Mass Media. Media Research. Media Selection. News Media. Newspapers. Public Opinion. Television. Television Viewing. Media Use Media Reliance Reports, Research. Speeches/Meeting Papers.
Genre:	Reports, Research. Speeches/Meeting Papers.
Physical Description:	23 pages
Format:	Microfilm Book

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