Advertising Agencies : An Analysis of Industry Structure / Sandra J. Smith.
Noting that advertising agencies have not been examined as a collective industry, this paper looks at the development and structure of the advertising agency industry. The first portion of the paper discusses the development of the agency. The remaining two sections deal with trends in and the struc...
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| Language: | English |
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[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1985.
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| Physical Description: | 34 pages |
| Format: | Microfilm Book |
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