The International Marketplace for Television Programming : New Strategies for the 1980s / Jean-Luc Renaud and Barry R. Litman.

The growing importance of the export market for the United States television industry--specifically, the structure of the syndication industry, and the strategies developed by U.S. producers and syndicators as a response to the new economic imperatives and the disciplining force of the international...

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Bibliographic Details
Main Authors:	Renaud, Jean-Luc Litman, Barry R. (Author)
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1985.
Subjects:	Budgeting. Cooperative Planning. International Relations. International Trade. Marketing. Media Research. Money Management. Programing (Broadcast) Television. Reports, Research. Speeches/Meeting Papers.
Genre:	Reports, Research. Speeches/Meeting Papers.
Physical Description:	41 pages
Format:	Microfilm Book

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