The Role of Emotion in Memory for Television Commercials / Marian Friestad and Esther Thorson.

A study applied an associative coding model to discern how emotions experienced during television commercials affect the strength and content of viewer memory for the commercials. Subjects, 25 males and 49 females enrolled at a large midwestern university, tested the model. Emotion was indexed by ha...

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Bibliographic Details
Main Authors:	Friestad, Marian Thorson, Esther (Author)
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1985.
Subjects:	Advertising. Cognitive Processes. Communication Research. Emotional Experience. Emotional Response. Memory. Models. Recall (Psychology) Recognition (Psychology) Television Commercials. Emotions Reports, Research. Speeches/Meeting Papers.
Genre:	Reports, Research. Speeches/Meeting Papers.
Physical Description:	30 pages
Format:	Microfilm Book

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