"Individual Sparks" : An Approach to Teaching the Young Advertising Writer / John Sweeney.

The development of the advertising writer is really the development of an artist, an artistic process governed by the same exasperating lack of rules. It is above all an internal journey that each student must make to discover his or her own distinctive voice. Frequent assignments will eventually gi...

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Bibliographic Details
Main Author:	Sweeney, John
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1986.
Subjects:	Advertising. Classroom Environment. Creative Writing. Creativity. Higher Education. Journalism. Teacher Attitudes. Teaching Methods. Writing Instruction. Advertising Copywriting Guides, Classroom > Teacher. Speeches/Meeting Papers.
Genre:	Guides, Classroom Speeches/Meeting Papers.
Physical Description:	11 pages
Format:	Microfilm Book

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