Television Content Viewing Patterns : Some Clues from Societal Norms / Daniel G. McDonald and Carroll J. Glynn.

Focusing on how television viewing fits into a general model of consumer consumption patterns, a study examined (1) the extent to which the viewing of certain television content can be considered a "norm" of society, (2) similarities and differences between the norms for adults and those for childre...

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Bibliographic Details
Main Authors:	McDonald, Daniel G. Glynn, Carroll J. (Author)
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1986.
Subjects:	Audience Analysis. Behavior Patterns. Content Analysis. Data Analysis. Mass Media. Mass Media Effects. Media Research. Parent Attitudes. Parent Child Relationship. Social Behavior. Social Control. Television Research. Television Surveys. Television Viewing. Intergenerational Attitude Transference Reports, Research. Speeches/Meeting Papers.
Genre:	Reports, Research. Speeches/Meeting Papers.
Physical Description:	26 pages
Format:	Microfilm Book

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