The New Guide to Effective Media Relations. The Best of "CASE Currents." / Nancy Raley, Ed. and Laura Carter, Ed.

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Developing an effective communications program is crucial for the survival of colleges, universities, and independent schools because they must be well understood and have broad public support. This guide to media relations compiles articles from "CASE Currents" into five sections: "The Basics of a...

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Bibliographic Details
Corporate Author: Council for Advancement and Support of Education, Washington, DC
Other Authors: Raley, Nancy (Editor)
Carter, Laura (Editor)
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1988.
Subjects:
Films.
Higher Education.
Information Dissemination.
Institutional Advancement.
Mass Media.
Mass Media Effects.
Media Research.
News Media.
Public Opinion.
Public Relations.
Publicity.
Radio.
Reputation.
Television.
College Image
Guides, Non-Classroom.
Collected Works, General.
Genre:
Guides, Non-Classroom.
Collected Works, General.
Physical Description:111 pages
Format: Microfilm Book

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