Public Relations Behavior as a Function of Organizational Type : A Comparison of Manufacturing versus Service Organizations / Martha M. Lauzen and David M. Dozier.

A study was conducted to examine the model of public relations practiced and level of research utilization in service versus manufacturing organizations. The study was a secondary analysis of a survey of the International Association of Business Communicators conducted in August 1987. Questionnaires...

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Bibliographic Details
Main Authors:	Lauzen, Martha M. Dozier, David M. (Author)
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1989.
Subjects:	Analysis of Variance. Comparative Analysis. Factor Analysis. Industry. Manufacturing. Models. Organizations (Groups) Public Relations. Questionnaires. Research Methodology. Service Occupations. Organizational Research Speeches/Meeting Papers. Reports, Research.
Genre:	Speeches/Meeting Papers. Reports, Research.
Physical Description:	17 pages
Format:	Microfilm Book

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