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|a Council for Advancement and Support of Education, Washington, DC.
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|a Initiating a Fund-Raising Program :
|b A Model for the Community College.
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|a [Place of publication not identified] :
|b Distributed by ERIC Clearinghouse,
|c 1989.
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|a Prepared to assist community colleges in improving their ability to raise money from the private sector, this monograph guides educators from the exploratory phase into the actual implementation of a new fund-raising program. Chapter 1 raises considerations that should be addressed before a college decides to initiate a major private-sector fund-raising program, focusing on funding needs and problems, untapped private resources, and commitment to the effort. Chapter 2 deals with the necessary steps in forming a foundation. Chapter 3 outlines the roles and duties of the college president, college board of trustees, foundation board of directors, and the chief development officer in the fund-raising program. Chapter 4 provides a month-by-month timetable for establishing the program, beginning with the college president identifying a fund-raising need in Month 1 and ending with the arrival of corporate and foundation responses in Month 30. Chapter 5 lists budget items essential to program success, including professional salaries and benefits, office space, marketing materials, and professional development. Chapter 6 discusses obstacles colleges may encounter such as fears of rejection, competition, involvement, cost, and failure. Chapter 7 identifies possible donors, including corporations, businesses, college trustees, alumni, parents and friends of students, college faculty and staff, and the general public. Appendixes contain a checklist of action steps, a 32-item annotated bibliography, and a list of helpful organizations. (WJT)
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