Advertising and Innovation : A New Course and Direction for Advertising Education / John M. Sweeney.

At a time when few copywriting jobs are available for new graduates, enrollments in advertising are exploding. An advertising educator set out to change students' perceptions that in advertising only copywriting requires imagination by developing a course called "Advertising and Innovation" which wa...

Full description

Bibliographic Details
Main Author:	Sweeney, John M.
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1990.
Subjects:	Advertising. Course Content. Course Descriptions. Course Objectives. Creativity. Futures (of Society) Higher Education. Advertising Copywriting > Advertising Education Speeches/Meeting Papers. Reports, Descriptive.
Genre:	Speeches/Meeting Papers. Reports, Descriptive.
Physical Description:	8 pages
Format:	Microfilm Book

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.