Proceedings of the 1990 Annual Meeting of the Association for Education in Journalism and Mass Communication (73rd, Minneapolis, Minnesota, August 1-4, 1990). Part III : Mass Media Studies.

The mass media studies section of the proceedings includes the following 13 papers: "Say What?: Broadcasters' Use of Political Broadcast Regulation" (Elizabeth Krueger and Kimberly Corrigan); "Comparing Broadcaster Self-Reports to the Perceptions Viewers Have of Televsision Advertising: An Explorato...

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Bibliographic Details
Corporate Author:	Association for Education in Journalism and Mass Communication
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1990.
Subjects:	Advertising. Audience Awareness. Blacks. Broadcast Television. Communication Research. Graphic Arts. Information Processing. Information Sources. Journalism. Mass Media. Mass Media Role. Mass Media Use. Media Research. Presidential Campaigns (United States) Technological Advancement. Videotape Recorders. Television News > Visual Journalism Collected Works, Proceedings.
Genre:	Collected Works, Proceedings.
Physical Description:	343 pages
Format:	Microfilm Book

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