Suggestions To Buy : Television Commercials from the U.S., Japan, China, and Korea / Richard Schmidt and Others.
This study examined the differences in the use of language in television commercials from the United States, Japan, South Korea, and China to persuade viewers (consumers) to buy a product. Because cultural norms in these East Asian nations favor indirectness when suggesting or recommending, it was h...
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Language: | English |
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[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1990.
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Physical Description: | 32 pages |
Format: | Microfilm Book |
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