Strategic Marketing for Presidents / Richard J. Pappas, Ed.

Designed to inform the marketing efforts of community college presidents, this document describes the importance of marketing, presents a targeted approach, and outlines the specific roles and skills needed by the president to ensure successful efforts and effective institutions. The first chapter,...

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Bibliographic Details
Corporate Author:	American Association of Community Colleges
Other Authors:	Pappas, Richard J. (Editor)
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1994.
Subjects:	Administrator Role. College Planning. College Presidents. Community Colleges. Fund Raising. Government School Relationship. Marketing. Organizational Communication. Public Relations. School Community Relationship. Total Quality Management. Two Year Colleges. Marketing Plans > Marketing Strategies Collected Works, General. Books.
Genre:	Collected Works, General. Books.
Physical Description:	90 pages
Format:	Microfilm Book

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