|
|
|
|
LEADER |
00000nam a22000002u 4500 |
001 |
in00004076730 |
003 |
ERIC |
005 |
20220616041000.0 |
007 |
he u||024|||| |
008 |
940101s1994 xx ||| b ||| | eng d |
020 |
|
|
|a 9780871172730 :
|c $21.00
|
020 |
|
|
|a 0871172739 :
|c $21.00
|
035 |
|
|
|a ED368417 Microfiche
|
040 |
|
|
|a ericd
|c ericd
|d MvI
|d UtOrBLW
|
049 |
0 |
0 |
|a EEM#
|
099 |
|
|
|a ED368417 Microfiche
|
110 |
2 |
|
|a American Association of Community Colleges.
|0 http://id.loc.gov/authorities/names/no93001838
|
245 |
1 |
0 |
|a Strategic Marketing for Presidents /
|c Richard J. Pappas, Ed.
|
260 |
|
|
|a [Place of publication not identified] :
|b Distributed by ERIC Clearinghouse,
|c 1994.
|
300 |
|
|
|a 90 pages
|
336 |
|
|
|a text
|b txt
|2 rdacontent
|
337 |
|
|
|a microform
|b h
|2 rdamedia
|
338 |
|
|
|a microfiche
|b he
|2 rdacarrier
|
500 |
|
|
|a Availability: American Association of Community Colleges, One Dupont Circle, N.W., Suite 410, Washington, DC 20036 ($21; $17 for members).
|5 ericd
|
520 |
|
|
|a Designed to inform the marketing efforts of community college presidents, this document describes the importance of marketing, presents a targeted approach, and outlines the specific roles and skills needed by the president to ensure successful efforts and effective institutions. The first chapter, "Developing a Marketing-Strategic Plan," by Richard J. Pappas and M. Richard Shaink, introduces marketing principles and describes 10 steps for developing a marketing plan in a community college. Chapter 2, "TQM and Marketing: the Same Approach?" by Linda M. Thor, notes similarities between total quality management (TQM) techniques and college marketing and describes the efforts of Rio Salado Community College, in Arizona, to blend marketing and TQM approaches. In chapter 3, "Access and Image Assessment," by Richard Fonte, the critical marketing information a president needs is described with respect to various target markets. The final three chapters, "The President's Role in Governmental Relations," by Ronald J. Temple; "The President's Role in Public Relations," by Beverly S. Simone; and "The President's Role in Fund Raising," by G. Jeremiah Ryan, examine the president's relationship to local, state and federal legislators; the media; and potential donors, respectively. References are included with each chapter. (KP)
|
521 |
8 |
|
|a Administrators.
|b ericd
|
521 |
8 |
|
|a Practitioners.
|b ericd
|
533 |
|
|
|a Microfiche.
|b [Washington D.C.]:
|c ERIC Clearinghouse
|e microfiches : positive.
|
500 |
|
|
|a Microform.
|
650 |
1 |
7 |
|a Administrator Role.
|2 ericd
|
650 |
0 |
7 |
|a College Planning.
|2 ericd
|
650 |
1 |
7 |
|a College Presidents.
|2 ericd
|
650 |
0 |
7 |
|a Community Colleges.
|2 ericd
|
650 |
1 |
7 |
|a Fund Raising.
|2 ericd
|
650 |
0 |
7 |
|a Government School Relationship.
|2 ericd
|
650 |
1 |
7 |
|a Marketing.
|2 ericd
|
650 |
0 |
7 |
|a Organizational Communication.
|2 ericd
|
650 |
1 |
7 |
|a Public Relations.
|2 ericd
|
650 |
0 |
7 |
|a School Community Relationship.
|2 ericd
|
650 |
0 |
7 |
|a Total Quality Management.
|2 ericd
|
650 |
0 |
7 |
|a Two Year Colleges.
|2 ericd
|
653 |
1 |
|
|a Marketing Plans
|a Marketing Strategies
|
655 |
|
7 |
|a Collected Works, General.
|2 ericd
|
655 |
|
7 |
|a Books.
|2 ericd
|
700 |
1 |
|
|a Pappas, Richard J.,
|e editor.
|0 http://id.loc.gov/authorities/names/n94114853
|
907 |
|
|
|y .b63441925
|b 211123
|c 081219
|
998 |
|
|
|a mc
|b 081219
|c m
|d a
|e -
|f eng
|g xx
|h 0
|i 1
|
982 |
|
|
|a no_backstage
|
999 |
f |
f |
|i 5b7412fa-e7de-524d-a849-12c1460b3e6f
|s 40ac95fd-8120-578e-9840-eb5232704d51
|t 0
|
952 |
f |
f |
|p Non-Circulating
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Microforms
|d MSU Microforms, 2 West
|t 0
|e ED368417 Microfiche
|h Other scheme
|i Microform (Microfilm/Microfiche)
|n 1
|