Effective Methods of Recruiting Occupational Students in the North Carolina Community College System / Gene Hemby.

Designed for community college vocational/technical education teachers and recruiters, this manual recommends several approaches to student recruitment that have proved effective by instructors and recruiters throughout North Carolina. Part I discusses the AIDA (Attention, Interest, Desire, and Action) recruitment formula, which offers a step-by-step approach to dealing with initial contacts with prospective students by focusing on their interests and desires and the benefits that completing the program can bring them. Part II recommends that community college instructors work with Industry Education Coordinators (IEC's) at local high schools, making sure that IEC's have up-to-date information about college programs and, through IEC's, working with academic teachers at the high schools to sell the college program. Part III recommends ways that recruiters can become personally involved with high school personnel and keep their programs visible. Part IV focuses on recruiting non-traditional students by visiting workplaces, establishing working relationships with personnel officers, targeting high school equivalency program students, and participating in community events. Concluding comments emphasize the importance of face-to-face communication. Sample recruitment letters are appended. (KP)

Practitioners. ericd

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