A Pre-Diffusion Comparison of Urban and Rural Attitudes toward Advanced Television Services / Mark J. Braun and Timothy L. Scully.

This study was grounded in the geography school of diffusion theory, specifically focusing on Ormrod's concept of "spatial receptiveness." A survey was conducted to test how location of residence (urban vs. rural) is associated with consumer attitudes toward high-definition television (HDTV) and oth...

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Bibliographic Details
Main Authors:	Braun, Mark J. Scully, Timothy L. (Author)
Corporate Authors:	Gustavus Adolphus Coll., St. Peter, Minn College of St. Thomas, St. Paul, Minn
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1995.
Subjects:	Attitude Measures. Mass Media. Population Distribution. Programming (Broadcast) Rural Population. Surveys. Telecommunications. Television Research. Urban Population. High Definition Television Reports, Research. Tests/Questionnaires.
Genre:	Reports, Research. Tests/Questionnaires.
Physical Description:	34 pages
Format:	Microfilm Book

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