Travel and Tourism Industry : Program Options for City College of San Francisco.

In an effort to determine the current occupational outlook and resulting implications for education and training, the City College of San Francisco (CCSF), in California, undertook a study of current trends in the travel and tourism industry. This report provides findings from the project, which involved consultation with local and national practitioners and obtaining data from city offices and national travel industry organization, in four sections. First, a profile is provided of the travel and tourism both nationally and in San Francisco, indicating that nationally the industry employed six million people and generated $51.6 billion in tax receipts in 1992, and that it also supplies considerable revenue in the city. The next section provides an occupational outlook for the United States and the San Francisco area, in particular, citing growth in the past 10 years and projecting further growth in the future. This section also reviews the types of jobs available and the importance of workers being able to continue learning in the hotel, airline, and other travel industries. The third section reviews skills and competencies that contribute to a broad and flexible education and describes other public and private educational institutions in CCSF's area that offer travel and tourism programs. The final section discusses implications for the tourism curriculum, highlighting four program elements: a general tourism curriculum, language skills, work experience, and the integration of the curriculum to achieve broad competency training. (Contains 30 references.) (KP)

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