Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, Louisiana, August 3-8, 1999). Advertising, Part 1.

The Advertising, Part 1 section of the Proceedings contains the following 12 papers: "Incorporating a Promotional Products Teaching Component into the Advertising Campaigns Course: A Partnership Pilot Program" (Denise E. DeLorme); "Information Cues in Renmin Ribao Advertisements (1979-1998)" (Susann...

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Bibliographic Details
Corporate Author: Association for Education in Journalism and Mass Communication
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1999.
Subjects:
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Physical Description:333 pages
Format: Microfilm Book

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