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|a Coalition for America's Children, Washington, DC.
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|a Effective Language for Communicating Children's Issues.
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|a [Place of publication not identified] :
|b Distributed by ERIC Clearinghouse,
|c 1999.
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|a Availability: Coalition for America's Children, 601 13th Street, N.W., Suite 400 North, Washington, DC 20005; Tel: 202-347-8600; Fax: 202-393-6137; e-mail: cac@usakids.org; Web site: http://www.usakids.org.
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|a Sponsoring Agency: Annie E. Casey Foundation, Baltimore, MD.
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|a Maintaining that only by integrating communications into program planning and policy can Kids Count grantees and other child advocates achieve their goals, this document presents four studies examining the ways in which the media currently frame children's issues, the consequences of those frames, and possibilities for reframing media depictions to support particular policies. Chapter 1, "Public Opinion and the Challenge of Children's Issues" (Susan Bales), identifies the policy issues upon which the research was based, identifies communications challenges in translating children's issues for broad public support, describes the research, and presents suggestions for reframing children's issues. Chapter 2, "Children as a Political Issue--A Review of Current Public Opinion" (Margaret Bostrom), provides an overview of the current standing of children as a political issue, with additional emphasis on education, crime/juvenile justice, poverty, health care, and child care. Chapter 3, "How People Talk about Children's Issues: A Focus Group Report" (Margaret Bostrom), presents key lessons from seven focus groups regarding crafting communications related to children, adolescents, health care, poverty, welfare, crime, rebuilding communities, and taking action. Chapter 4, "The Influence of Local Television News Frames on Attitudes about Childcare" (Franklin D. Gilliam), explores the significance of framing as a news tool to influence viewers, and shows how various news frames influence child care attitudes. Chapter 5, "Language for Reducing Violence" (Axel Aubrun and Joseph E. Grady), recommends a variety of framings and metaphors for communicating messages about violence in American communities. Some chapters contain references. (KB)
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