Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001). Advertising Division.

The Advertising section of the proceedings contains the following 14 selected papers: "Preparing the Entry-level Advertising Portfolio: Pointing Creative Students in the Right Direction" (Sheri J. Broyles); "Effects of Issue Ads on Candidate Evaluation and Voting Preference: Does Sponsorship Matter?...

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Bibliographic Details
Corporate Author:	Association for Education in Journalism and Mass Communication
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 2001.
Subjects:	Advertising. Audience Analysis. Content Analysis. Foreign Countries. Higher Education. Humor. Internet. Journalism Education. News Media. Periodicals. Portfolios (Background Materials) Risk. Television Commercials. Advertising Effectiveness Auctions > Balance > European Union > Infomercials > Nixon (Richard M) > Political Advertising Collected Works, Proceedings.
Genre:	Collected Works, Proceedings.
Physical Description:	338 pages
Format:	Microfilm Book

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