Designing effective Web surveys / Mick P. Couper.

Bibliographic Details
Main Author: Couper, Mick
Language:English
Published: Cambridge ; New York : Cambridge University Press, 2008.
Subjects:
Online Access:
Physical Description:xvii, 398 pages : color illustrations ; 24 cm
Format: Book

MARC

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245 1 0 |a Designing effective Web surveys /  |c Mick P. Couper. 
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300 |a xvii, 398 pages :  |b color illustrations ;  |c 24 cm 
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504 |a Includes bibliographical references (pages 363-387) and indexes. 
505 0 |a The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design. 
650 0 |a Social surveys  |x Methodology.  |0 http://id.loc.gov/authorities/subjects/sh2008111872 
650 0 |a Internet surveys.  |0 http://id.loc.gov/authorities/subjects/sh2007010974 
650 0 |a Surveys  |x Methodology  |x Technological innovations.  |0 http://id.loc.gov/authorities/subjects/sh85130875 
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