Three essays on marketing strategy elements and the brand life cycle in the pharmaceutical industry / by Erin Cavusgil.

Show other versions (2)
Bibliographic Details
Main Author: Cavusgil, Erin
Language:English
Published: 2008.
Subjects:
Gastrointestinal agents > Marketing.
Pharmaceutical industry > Marketing.
Product life cycle.
Marketing > Cost effectiveness.
Dissertation Note:
Thesis Ph. D. Michigan State University. Department of Marketing 2008.
Physical Description:x, 116 leaves : illustrations ; 29 cm
Format: Thesis Book

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.