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|a EEMT
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|a 140 921 THS
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| 100 |
1 |
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|a Cavusgil, Erin.
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|a Three essays on marketing strategy elements and the brand life cycle in the pharmaceutical industry /
|c by Erin Cavusgil.
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| 260 |
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|c 2008.
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| 300 |
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|a x, 116 leaves :
|b illustrations ;
|c 29 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 502 |
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|g Thesis
|b Ph. D.
|c Michigan State University. Department of Marketing
|d 2008.
|
| 504 |
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|a Includes bibliographical references (leaves 104-116).
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| 650 |
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0 |
|a Gastrointestinal agents
|x Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85053482
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| 650 |
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0 |
|a Pharmaceutical industry
|x Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85039713
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| 650 |
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0 |
|a Product life cycle.
|0 http://id.loc.gov/authorities/subjects/sh85107202
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| 650 |
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0 |
|a Marketing
|x Cost effectiveness.
|0 http://id.loc.gov/authorities/subjects/sh85081333
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Remote Storage
|d MSU Dissertations & Theses
|t 0
|e 140 921 THS
|h Other scheme
|i Printed Material
|m 31293029565573
|n 1
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