Three essays on marketing strategy elements and the brand life cycle in the pharmaceutical industry / by Erin Cavusgil.

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Bibliographic Details
Main Author:	Cavusgil, Erin
Language:	English
Published:	2008.
Subjects:	Gastrointestinal agents > Marketing. Pharmaceutical industry > Marketing. Product life cycle. Marketing > Cost effectiveness.
Dissertation Note:	Thesis Ph. D. Michigan State University. Department of Marketing 2008.
Physical Description:	x, 116 leaves : illustrations ; 29 cm
Format:	Thesis Book

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