Three essays on marketing strategy elements and the brand life cycle in the pharmaceutical industry / by Erin Cavusgil.
Main Author: | |
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Language: | English |
Published: |
2008.
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Subjects: | |
Dissertation Note: |
Thesis Ph. D. Michigan State University. Department of Marketing 2008. |
Physical Description: | x, 116 leaves : illustrations ; 29 cm |
Format: | Thesis Book |
Search Result 1
Published: 2008
Three essays on marketing strategy elements and the brand life cycle in the pharmaceutical industry
Published: 2008
Physical Description:
x, 116 leaves : illustrations ; 29 cm
Thesis
Microfilm
Book
Search Result 2
Published: 2008
Connect to online resource - All users (Digital Object Identifier Permalink)
Three essays on marketing strategy elements and the brand life cycle in the pharmaceutical industry
Published: 2008
Physical Description:
x, 116 pages : illustrations, digital, PDF file., Also issued in print.
Connect to online resource - MSU authorized users (ProQuest)
Connect to online resource - All users (Digital Object Identifier Permalink)
Thesis
Electronic
eBook