Marketing higher education : theory and practice / Felix Maringe and Paul Gibbs.

Bibliographic Details
Main Author: Maringe, Felix
Other Authors: Gibbs, Paul
Language:English
Published: Maidenhead, England ; New York : Open University Press, 2009.
Subjects:
Universities and colleges > Marketing.
Education, Higher > Marketing.
Physical Description:xiv, 195 pages : illustrations ; 24 cm
Format: Book
Description
Call Number:LB2342.82 .M364 2009
Bibliography Note:Includes bibliographical references (pages [167]-186) and index.
ISBN:0335220339 (hbk.)
9780335220335 (hbk.)
0335220320 (pbk.)
9780335220328 (pbk.)